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  3. Study Set
    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    Using Sensuality as a Type of Sex Appeal in Advertising
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Using Sensuality as a Type of Sex Appeal in Advertising

Question 32

Question 32

Multiple Choice

Using sensuality as a type of sex appeal in advertising:


A) requires both visual and verbal cues
B) requires viewer imagination
C) is based on subliminal cues
D) works only with female viewers since they are more romantic then men

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