Multiple Choice
Which type of appeal follows the hierarchy of effects model?
A) sexual
B) emotional
C) rational
D) scarcity
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q33: In the past, creatives designing business-to-business ads
Q67: In terms of a radio advertisement, if
Q69: In the Clio Awards for radio ads,ads
Q70: A leverage point is associated with an
Q78: Using overt sexuality in ads for products
Q141: In recent years, more business-to-business advertisements have
Q183: Emotional appeals:<br>A)have been used more frequently in
Q200: An advertisement featuring a fear appeal that
Q231: Describe the sequence that occurs when a
Q243: Although almost any type of appeal can