Emotional Appeals Are Based on Each of the Following Ideas

Multiple Choice

Emotional appeals are based on each of the following ideas except:

A) humor and sex appeals are being overused and therefore not as effective as in the past.
B) consumers ignore most advertisements.
C) rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
D) emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.