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  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    When Sprint Advertising Says "Our Reception Is Better Than Cingular's
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When Sprint Advertising Says "Our Reception Is Better Than Cingular's

Question 210

Question 210

True/False

When Sprint advertising says "our reception is better than Cingular's," it is a form of negative comparison.

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