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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    A Unique Selling Proposition Does Not Require Support or Substantiation
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A Unique Selling Proposition Does Not Require Support or Substantiation

Question 9

Question 9

True/False

A unique selling proposition does not require support or substantiation, because it is so similar to hyperbole.

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