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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
  5. Question
    In Terms of Source Characteristics, Expertise Can Be Valuable in Persuasive
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In Terms of Source Characteristics, Expertise Can Be Valuable in Persuasive

Question 66

Question 66

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In terms of source characteristics, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

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