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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    An Advertisement Should Have Only One Selling Point That Is
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An Advertisement Should Have Only One Selling Point That Is

Question 119

Question 119

True/False

An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's attributes.

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