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    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    Procter & Gamble Was Instrumental in Developing and Making Popular
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Procter & Gamble Was Instrumental in Developing and Making Popular

Question 118

Question 118

Multiple Choice

Procter & Gamble was instrumental in developing and making popular which type of executional framework?


A) animation
B) slice-of-life
C) testimonial
D) authoritative

Correct Answer:

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