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    Integrated Advertising Promotion
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    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
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    The Goal of Which Message Strategy Approach Is to Impact
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The Goal of Which Message Strategy Approach Is to Impact

Question 145

Question 145

Multiple Choice

The goal of which message strategy approach is to impact a person's beliefs and/or knowledge structure?


A) affective
B) conative
C) cognitive
D) resonance

Correct Answer:

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