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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    When a Product Solves an Everyday Life Problem,the Executional Framework
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When a Product Solves an Everyday Life Problem,the Executional Framework

Question 143

Question 143

Multiple Choice

When a product solves an everyday life problem,the executional framework being used in the ad is most likely to be:


A) slice-of-life
B) authoritative
C) fantasy
D) informative

Correct Answer:

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