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  3. Study Set
    Integrated Advertising Promotion
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    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    Using the Hierarchy of Effects Model to Encourage the Actual
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Using the Hierarchy of Effects Model to Encourage the Actual

Question 73

Question 73

Multiple Choice

Using the hierarchy of effects model to encourage the actual purchase of a product or brand,the best creative message strategies to use would be:


A) affective
B) cognitive
C) conative
D) corporate

Correct Answer:

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