Solved

Identification Is the Ability of the Audience to Identify with the Spokesperson

Question 217

Multiple Choice

Identification is the ability of the audience to identify with the spokesperson in an ad.Identification is derived from:

A) expertise and credibility
B) attractiveness and likeability
C) personality and charisma
D) similarity and attractiveness

Related Questions

Q9: A unique selling proposition does not require

Q109: Demonstration ads are well suited to television

Q125: Perfumes and colognes often use a demonstration

Q194: Affective message strategies utilize the attitude formation

Q213: If a product's benefits can be presented

Q219: Resonance advertising attempts to connect a product

Q221: An action-inducing conative advertisement is one way

Q222: Marketing messages travel in two ways: personal

Q234: In terms of endorsers, celebrities and CEOs

Q257: Consumers often think comparative ads:<br>A)are less believable.<br>B)are