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    Integrated Advertising Promotion Study Set 1
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Through Data Mining a Company Can Build a Profile of Its
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Through Data Mining a Company Can Build a Profile of Its

Question 117

Question 117

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Through data mining a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing.

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