When Qualifying Sales Prospects, Jason Places Each Lead in One

Multiple Choice

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A leads the best and D leads the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:

A) do nothing currently, but monitor the lead for possible future changes
B) contact the lead using telemarketers
C) receive a sales call from one of the firm's salespeople
D) send the lead marketing materials and encourage them to make inquiries if they are interested