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    Integrated Advertising Promotion Study Set 1
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    A Database Marketing Program Provides the Tools to Personalize Messages
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A Database Marketing Program Provides the Tools to Personalize Messages

Question 84

Question 84

True/False

A database marketing program provides the tools to personalize messages and keep records of the types of communications that work and those that do not work.

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