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    Integrated Advertising Promotion Study Set 1
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    In Developing Data-Driven Communications with Customers, Maintaining Customer Profile Information
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In Developing Data-Driven Communications with Customers, Maintaining Customer Profile Information

Question 51

Question 51

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In developing data-driven communications with customers, maintaining customer profile information is important because the information helps the marketing team create personalized communications.

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