Multiple Choice
Successful database marketing emphasizes two things:
A) sales and contribution margin.
B) identifying customers and building relationships.
C) lifetime value of customers and data mining.
D) data mining and data coding.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: A marketing database contains:<br>A)transactions and interactions individuals
Q6: In calculating the lifetime value of a
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Q8: The most common method of direct marketing
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Q11: Many consumers believe online shopping has replaced
Q12: Typical goals for frequency or loyalty programs
Q13: In personal selling, it is important to
Q14: In general, customer relationship management programs should
Q15: The first step in the selling process