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    Integrated Advertising Promotion Study Set 1
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Outbound Direct Response Telemarketing Is Most Successful When It Is
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Outbound Direct Response Telemarketing Is Most Successful When It Is

Question 101

Question 101

True/False

Outbound direct response telemarketing is most successful when it is tied into a database and either customers or prospects are contacted.

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