A Database-Driven Marketing Program Starts with Assigning Individual Internet Customers

Multiple Choice

A database-driven marketing program starts with assigning individual Internet customers IDs and passwords that:

A) allow them to access components of the company's Web site that are not available to those who are simply browsing the Web site
B) engage cookies to record personal information from the customer's computer
C) allows a firm to customize the products it sells to fit the profile of each customer
D) allow a company to engage in an e-mail marketing campaign