Multiple Choice
In RFM analysis,R refers to recency,which is the:
A) number of purchases within a specific time period, normally 1 year
B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
C) date of the last purchase
D) number of days since the last interaction with the company
Correct Answer:
Verified
Correct Answer:
Verified
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