Multiple Choice
Typical objectives for frequency programs include all of the following,except:
A) maintain sales, margins, or profits
B) attract new customers
C) increase loyalty of existing customers
D) preempt or match a competitor's frequency program
Correct Answer:

Verified
Correct Answer:
Verified
Q1: RFM analysis,which is recency,frequency,and monetary.Data is divided
Q2: The primary disadvantage of direct mail is:<br>A)
Q5: Trawling is the process of coding data
Q6: Two common forms of database coding are:<br>A)
Q8: The second most frequently used form of
Q9: The following are examples of data mining,except:<br>A)
Q10: Levi Strauss' three primary brands are Levi's,Dockers,and
Q14: To optimize permission marketing programs, firms must
Q72: The most common form of direct marketing
Q84: A database marketing program provides the tools