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    Integrated Advertising Promotion
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    Exam 11: Database and Direct Response Marketing
  5. Question
    The Second Most Frequently Used Form of Direct Response Marketing
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The Second Most Frequently Used Form of Direct Response Marketing

Question 20

Question 20

Multiple Choice

The second most frequently used form of direct response marketing is:


A) television
B) direct mail
C) magazines
D) e-mail

Correct Answer:

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