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    Exam 13: Public Relations and Sponsorship Programs
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    In Choosing an Event to Sponsor, It Should Not Only
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In Choosing an Event to Sponsor, It Should Not Only

Question 89

Question 89

True/False

In choosing an event to sponsor, it should not only meet the firm's objective for the event, but it should also match the firm's customers, vendors, or employees depending on which constituency is the focus of the objective.

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