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    Integrated Advertising Promotion Study Set 3
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    Exam 13: Public Relations and Sponsorship Programs
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    A Person or Group with a Vested Interest in a Firm's
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A Person or Group with a Vested Interest in a Firm's

Question 14

Question 14

Multiple Choice

A person or group with a vested interest in a firm's well-being is a(n) :


A) stakeholder.
B) arbitrator.
C) foreign government.
D) media buyer.

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