Multiple Choice
In terms of goals for public relations,a hit is:
A) an advertisement that is successful
B) a consumer promotions' tie in with publicity
C) mention of the company's name in a news story
D) an advertising slogan with high recall
Correct Answer:

Verified
Correct Answer:
Verified
Q54: In choosing a sponsorship, it is important
Q66: An apology strategy to manage a negative
Q80: When Tang noted in company commercials that
Q85: Entitlings and enhancements are forms of:<br>A) reactive
Q91: A company that stops using Styrofoam containers
Q94: To maximize the benefits of a sponsorship
Q95: Enhancements is a form of reactive damage
Q97: Special interest groups would be considered:<br>A) internal
Q119: Unless a sponsorship is surrounded by supporting
Q155: While consumers favor green marketing and environmentally-safe