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    Integrated Advertising Promotion
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    Exam 13: Public Relations and Sponsorship Programs
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    A Company That Stops Using Styrofoam Containers Because They Hurt
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A Company That Stops Using Styrofoam Containers Because They Hurt

Question 91

Question 91

Multiple Choice

A company that stops using Styrofoam containers because they hurt the environment and starts using recycled paper is an example of:


A) event marketing
B) green marketing
C) altruistic effort
D) cause-related marketing

Correct Answer:

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