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    Integrated Advertising Promotion
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    Exam 13: Public Relations and Sponsorship Programs
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    The Attempt to Increase the Desirable Outcome of an Event
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The Attempt to Increase the Desirable Outcome of an Event

Question 138

Question 138

Multiple Choice

The attempt to increase the desirable outcome of an event in the eyes of the public is called:


A) affirmative social responsibility
B) acclaiming
C) entitling
D) enhancement

Correct Answer:

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