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    Integrated Advertising Promotion Study Set 1
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    Exam 13: Public Relations and Sponsorship Programs
  5. Question
    When a Company Pays Money to Sponsor Someone or Some
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When a Company Pays Money to Sponsor Someone or Some

Question 8

Question 8

Multiple Choice

When a company pays money to sponsor someone or some group that participates in an activity, it is called:


A) public relations
B) advertising expenditures
C) marketing myopia
D) sponsorship marketing

Correct Answer:

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