Question 1

The Renaissance was a scholarly and artistic revival that began in the United States around 1850, and subsequently spread to the rest of the Americas.

Accepted Answer

A) True 
 B)False  False

Question 2

Why is it possible that the human mind and the human body are extensions of mass media?

Accepted Answer

A)   because many people are heavily influenced by the media they consume
B)   because many people have increasing access to "virtual" technologies
C)   because humans are creating technologies that may soon yield the first cyborgs
D)   because most humans are now connected through the World Wide Web A

Question 3

The spread of democratic movements was an important factor in the rise of the mass media.

Accepted Answer

A) True 
 B)False  True

Question 4

Andrea Press and Elizabeth Cole found a very clear correlation between class and attitudes to abortion and choice in their study of responses to TV programs.

Accepted Answer

A) True 
 B)False

Question 5

Robert believes that mass media perform many roles that make social order possible. Which theory do his ideas reflect?

Accepted Answer

A)   functionalism
B)   conflict theory
C)   symbolic interactionism
D)   postmodernism

Question 6

Which of the following approaches critiques functionalism for exaggerating the degree to which mass media serve the interests of all citizens?

Accepted Answer

A)   symbolic interactionism
B)   conflict theory
C)   sociobiology
D)   postmodernism

Question 7

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Accepted Answer

A)   advertising
B)   competitive reporting
C)   investigative reporting
D)   sourcing

Question 8

Tristan is passionately opposed to the installation of smart meters that monitor power usage in citizens' homes. According to the two-step flow of communication theory, which of the following would be the most likely to be able to help him persuade others to join him in his campaign?

Accepted Answer

A)   his friends
B)   his church minister
C)   the local media
D)   his union shop steward

Question 9

Explain how viewers or audience members influence mass media.

Accepted Answer

The answer of Explain how viewers or audience members influence...

Question 10

What is the new media frontier?

Accepted Answer

The answer of What is the new media frontier?...

Question 11

According to the textbook, which of the following can be considered the first mass-media product?

Accepted Answer

A)   the first commercial television broadcast
B)   the Mesopotamian invention of writing
C)   the Bible
D)   ARPANET

Question 12

It is only when the mass media deal with news stories that touch on less central values that one may witness a diversity of media opinion.

Accepted Answer

A) True 
 B)False

Question 13

How has the rise of social media changed the way we relate to our own identity?

Accepted Answer

The answer of How has the rise of social media...

Question 14

Which of the following means of communication is increasingly less viable due to Canada's size and complexity?

Accepted Answer

A)   print media
B)   face-to-face interaction
C)   interactive computer technology
D)   simultaneous media channels

Question 15

What do we call the practice of a single corporation controlling production and distribution of various products across a number of fields?

Accepted Answer

A)   horizontal integration
B)   vertical integration
C)   socio-economic integration
D)   productive integration

Question 16

What do we learn about the influence of the mass media through popular films and television?

Accepted Answer

The answer of What do we learn about the influence...

Question 17

According to functionalists, what are the four functions of the mass media?

Accepted Answer

The answer of According to functionalists, what are the four...

Question 18

Which of these men is the Canadian media guru who coined the term global village?

Accepted Answer

A)   Marshall McLuhan
B)   John Porter
C)   Erving Goffman
D)   Jean Baudrillard

Question 19

According to conflict theorists, mass media can produce inequality. Which of the following is one of the ways that the mass media are responsible for this inequality?

Accepted Answer

A)   by showing people step-by-step procedures for acting in inequitable ways
B)   by having ownership and control of media concentrated in a small number of hands
C)   by providing avenues for people to act competitively against others
D)   by having programming that rewards some people and disadvantages others

Question 20

Which of the following corporations has been criticized for using its considerable power to launch "Fox News North" and promote right-wing ideological interests?

Accepted Answer

A)   Shaw Communications Inc.
B)   Rogers Communications Inc.
C)   Quebecor Inc.
D)   CTVglobemedia Inc.

Exam 12: The Mass Media