Question 1

To track marketing outcomes in Google Analytics you need to set up

Accepted Answer

A)  Funnels
B)  Goals
C)  Advanced segments
D)  Event tracking
E)  Custom reports A

Question 2

Used to show the layout of a page

Accepted Answer

A)  Site roadmap
B)  Site information architecture
C)  Site blueprint
D)  Sitemap
E)  Wireframes E

Question 3

Bryan Eisenberg's three critical page review questions

Accepted Answer

A)  What action needs to be taken?
B)  What is the number of visitors to the page?
C)  Who needs to take that action
D)  Is the page shared?
E)  How do we persuade that person to take action A, C, E

Question 4

Select all the key page template types on a typical e-commerce website:

Accepted Answer

A)  Home page
B)  Category page
C)  Search results page
D)  Product page
E)  Utility page

Question 5

Usability is the same as persuasion

Accepted Answer

A) True 
 B)False

Question 6

Usability is most commonly assessed through three factors:

Accepted Answer

A)  Satisfaction with experience
B)  Efficiency (time, simplicity)  of user task
C)  Effectiveness (completion)  of user task
D)  Quality Score
E)  Website grading

Question 7

What technology should be used to separate content from design and visual styling?

Accepted Answer

A)  HTML
B)  Cascading Style Sheets (CSS) 
C)  XHTML
D)  Quality Score
E)  MHTML

Exam 8: Customer Lifecycle Communications and CRM