Question 1

A online customer service forum is an example of collaborative co-creation

Accepted Answer

A) True 
 B)False  False

Question 2

A curve describing the decreasing popularity of items amongst consumers

Accepted Answer

A) Zipf's law 
B) Long tail 
C) Y curve 
D) Net promote score 
E) Other A, B

Question 3

Alternative revenue models for media are

Accepted Answer

A) CPM 
B) CPA 
C) CPX 
D) CPC 
E) CPR A, C, D

Question 4

Publishers who gain revenue on a commission or fixed-price basis for products sold

Accepted Answer

A) Inbound marketers 
B) Portals 
C) Blogs 
D) Intermediaries 
E) Affiliates

Question 5

A method of assessing influence of sale or conversion across multiple touchpoints

Accepted Answer

A) Last click rule 
B) Media attribution 
C) Affiliate marketing 
D) Google Keyword Tool

Exam 3: Digital Models

A online customer service forum is an example of collaborative co-creation