Question 1

Which two parts of SOSTAC most closely relate to applying digital analytics

Accepted Answer

A) Situation 
B) Objectives 
C) Strategy 
D) Actions 
E) Control B, E

Question 2

The review of how software and online services can support implementation of digital marketing is known as

Accepted Answer

A) Software as a Service (SaaS) 
B) Martech audit 
C) SEO gap analysis 
D) Marketplace analysis 
E) None of the above B

Question 3

An essential free tool for reviewing how customers search online is…

Accepted Answer

A) Alexa 
B) Google Keyword Planner Tool 
C) Nielsen 
D) Comscore 
E) Moz B

Question 4

The three main types of media are

Accepted Answer

A) Paid 
B) Email 
C) Owned 
D) Earned 
E) Search

Question 5

Communications strategy relates to which of the 5S benefits of digital marketing

Accepted Answer

A) Sell 
B) Speak 
C) Serve 
D) Save 
E) Sizzle

Question 6

The RACE marketing planning framework is structured around

Accepted Answer

A) Customer service activities 
B) Customer lifecycle activities 
C) Customer acquisition activities 
D) Customer advocacy issues 
E) Customer lifetime value issues

Question 7

Site engagement measures are…

Accepted Answer

A) Unique visitors 
B) Bounce rate 
C) Duration 
D) Pages per visit 
E) Cost per sale

Question 8

The 2 Ss in SOSTAC stand for…

Accepted Answer

A) Sell 
B) Speak 
C) Situation 
D) Speak. 
E) Strategy

Question 9

Which one of these is NOT one of the 5 S benefits of digital marketing

Accepted Answer

A) Sell 
B) Speak 
C) Serve 
D) Search 
E) Sizzle

Exam 1: Introduction to Digital Marketing