What Are Some of the Advantages of Rank Order Scaling

Multiple Choice

What are some of the advantages of rank order scaling over pair comparison scaling?

A) rank ordering 10 stimuli is less cognitively taxing for participants than making pairwise comparisons for 10 stimuli
B) when making judgments, participants consider all stimuli at once, reducing the amount of variation in dimensions that the stimuli are compared
C) rank ordering responses are thought to be more reliable than numerous pairwise comparisons
D) A and B
E) B and C
F) all of the above
G) none of the above