Multiple Choice
You are interested in whether there are differences in aesthetic value for 10 types of pens. Which of the following techniques would be able to potentially reveal if pens differed in their aesthetic quality?
A) 10 semantic differential scales (i.e., one for each pen)
B) 10 Likert scale items (one for each pen; 1 = ugly, 10 = beautiful)
C) 45 comparisons of "how similar are these two stimuli"
D) 45 comparisons of "which one do you prefer"
E) ranking 10 pens from most to least aesthetically pleasing
Correct Answer:
Verified
Correct Answer:
Verified
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