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As an IT Manager for the XYZ Company, You Are

Question 24

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As an IT manager for the XYZ company, you are placed in charge of the development of a new CRM (Customer Relationship Management) system to be used by your sales people when interacting with customers. You organize a development team from IT, accounting, and sales. Discuss the importance of the various KM processes and subprocesses on the design of an effective CRM system.

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