Which of the Following Best Illustrates One of the Applications

Multiple Choice

Which of the following best illustrates one of the applications of marketing research; monitoring marketing performance?

A) Marketing research managers closely overseeing the work of subordinates in the marketing research industry.
B) Describing the return on investment of firms using or not using marketing research.
C) Tracking research that monitors how well products are performing in the marketplace.
D) Providing closed-circuit TV to monitor the actions of marketing researchers practicing in the field.
E) Setting up a consumer complaints system.