Abe Would Like to Locate a New Unit of His

Multiple Choice

Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population, population growth, income, and other important demographic information for the defined geographical area. The classification of marketing research activity will the company will be performing:

A) Improving marketing as a process
B) Identifying market opportunities and problems
C) Monitoring marketing performance
D) Generating, refining, and evaluating potential marketing actions