Multiple Choice
There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services?
A) Information is collected on a monthly basis.
B) Data is available to customers on only a quarterly basis.
C) It allows brand managers to evaluate strategies.
D) Panel members us handheld scanners to record purchases at home.
E) Ipsos Canada offers the same service.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: MRI's Starch Readership Service specializes in determining
Q50: If you wanted to locate periodicals on
Q66: One advantage of the Gallup Poll is
Q68: All of the following reflects Nielsen's Category
Q69: If two secondary sources of information report
Q71: One of the advantages of using secondary
Q73: Which of the following was NOT discussed
Q74: Which of the following best represents proximity
Q75: Providers of published secondary information are all
Q76: The Census of Canada is considered the