Multiple Choice
All of the following reflects Nielsen's Category Business Planner (CBP) except:
A) CBP allows a manufacturer to evaluate product performance.
B) CBP allows a manufacturer to view information retailer by retailer.
C) CBP diarizes TV viewing of business advertising.
D) CBP allows for better collaboration between manufacturers and retailers.
E) CBP does not exist.
Correct Answer:
Verified
Correct Answer:
Verified
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