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    Marketing Research Study Set 1
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    Exam 8: Observation, Focus Groups, and Other Qualitative Methods
  5. Question
    A Depth Interview Has the Advantages of Allowing the Interviewer
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A Depth Interview Has the Advantages of Allowing the Interviewer

Question 85

Question 85

True/False

A depth interview has the advantages of allowing the interviewer to probe, asking many additional questions. This leads to rich, sometimes revealing responses.

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