Focus Groups Should NOT Be Used When

Multiple Choice

Focus groups should NOT be used when:

A) there is a need to understand the consumers' vocabulary.
B) there is a need to determine consumers' attitudes.
C) there is a need to predict the sales volume for a new product in a market territory.
D) there is a need to understand consumers' motives.
E) there is a need to know how accepting consumers are of a proposed new package design.