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    Basic Marketing Research
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    Exam 7: Survey Measurement Scales
  5. Question
    Researchers Measure ________ of ________
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Researchers Measure ________ of ________

Question 59

Question 59

Multiple Choice

Researchers measure ________ of ________.


A) properties; objects
B) numbers; customers
C) objects; measurements
D) objects; properties
E) attributes; products

Correct Answer:

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