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    Exam 7: Survey Measurement Scales
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    Age, Income, Gender, and Interest in Buying Product X Would
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Age, Income, Gender, and Interest in Buying Product X Would

Question 55

Question 55

Multiple Choice

Age, income, gender, and interest in buying product X would all be considered ________ of the consumer.


A) descriptors
B) properties
C) subjective descriptors
D) objectives descriptors
E) objects

Correct Answer:

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