Multiple Choice
Which of the following best represents what your textbook has to say about guidelines for developing a questionnaire in a foreign language?
A) never attempt it
B) always form a strategic alliance with another firm in the appropriate foreign country so they can do the study
C) you should follow a process of designing the questionnaire in the foreign language, then have it translated back into English so you can evaluate each question's wording before releasing the questionnaire
D) you should follow a process of designing the questionnaire in your language, having it translated into the target language, and then "back-translated" by independent translators into your language, then revise and pretest using individuals whose native tongue is the other language
E) you should follow a process of designing the questionnaire in your language, having it translated into the foreign language, and then pretest using individuals whose native tongue is the other language
Correct Answer:

Verified
Correct Answer:
Verified
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