Multiple Choice
How does the textbook discuss the use of a pretest?
A) The client should always be present for the pretest.
B) A pretest needs to be done on each question with the client prior to it going into the questionnaire.
C) A pretest is only necessary if you are not using a computer-assisted questionnaire design program.
D) A pretest involves conducting the survey on a small, representative set of respondents in order to reveal questionnaire errors before the survey is launched.
E) A pretest is the analysis that occurs after "back-translation."
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Questionnaire organization refers to:<br>A) the way questionnaires
Q47: Under conditions of anonymity, the researcher assures
Q48: Terms like "price point" or "brand equity"
Q51: "Now, for the next few questions, I
Q55: Which one of the following is NOT
Q56: Which of the following best represents what
Q57: There are three different ways that a
Q58: Question bias is defined as wording questions
Q83: When developing a questionnaire in a foreign
Q107: Which of the following is NOT included