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The American Marketing Association's Definition of Marketing

Question 59

Multiple Choice

The American Marketing Association's definition of marketing:


A) is limited to promotional activities
B) focuses on the value of empowerment,teamwork,and customer value
C) shows how marketing benefits the marketer
D) relies on the synergy created by exchange
E) includes creating,communicating,delivering and exchanging offerings that have value for customers,clients,partners,and society at large.

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