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    Essentials of Marketing
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    Exam 1: An Overview of Marketing
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    Which of the Following Is the Customer's Evaluation of a Good
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Which of the Following Is the Customer's Evaluation of a Good

Question 56

Question 56

Multiple Choice

Which of the following is the customer's evaluation of a good or service in terms of whether that good or service has met his or her needs and expectations?


A) Value
B) Perception
C) Attitude
D) Dissonance
E) Satisfaction

Correct Answer:

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