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When a Company Develops Its Product,it Must Communicate (I

Question 8

Multiple Choice

When a company develops its product,it must communicate (i.e.,promote) the benefit to consumers.Does Doug Reffue's Facebook posting (and free ticket offer) meet that criterion?


A) No, it is simply an apology.
B) Yes, sex sells and there is no such thing as bad publicity.
C) No, only the team benefits and there are always free tickets set aside for promotions.
D) Yes, because Reffue, even if insincere, is still promoting the team as family entertainment.
E) No, because only the team's gate receipts benefitted and the public was essentially teased.

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