The Purpose of Market Segmentation Is To

Multiple Choice

The purpose of market segmentation is to:

A) reduce the market down to a size the firm can handle
B) divide the market into equal size and profit regions for sales territories
C) group a large number of markets together, enabling a company to serve them simultaneously
D) develop a generalized definition of the market as a whole
E) enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups