Multiple Choice
The Coca-Cola Company has over 450 brands in over 195 countries.According to their Web site,their products range from Samurai,an energy drink available in Asia to Vita,an African juice drink.It uses _____ segmentation in this marketing strategy.
A) geographic
B) economic
C) demographic
D) usage-rate
E) multipositioning
Correct Answer:
Verified
Correct Answer:
Verified
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